Wednesday, 13 March 2013

Evaluation, questions 2 & 4 - How does your media product represent particular social groups? AND Who would be the audience for your media product?


Script of video
•How does your media product represent particular social groups?
I believe my product represents a particular social group as throughout my products I have used a young female as my main article whom of which has been portrayed to be new to the music industry as a singer of "indie" music. Addressing her to be indie (by the music genre of the magazine and other artists mentioned), this will attract a niche audience but as I have included bigger known artists such as Kasabian on the front cover along with The Rolling Stones, The Stone Roses and the Strokes, this will attract a larger group from demographic gender and age range of 15-24 for males and females. From looking back at my research, and the National Readership Survey's social grades, I believe my magazine will represent social grade D and E. These being (D) Semi-skilled and unskilled manual workers and (e) Casual labourers and unemployed. My magazine would not be targeted at any higher social groups as I have not designed my magazine to appeal to them. A business man or woman would not want to be seen carrying a music magazine aimed at the younger generation of society. The demographics and social grading table, from my research, helped me to choose a age range and gender which I would be able to cater for through my products by the layout, photographs and content. 
Who would be the audience for your media product? 
As seen from my research and final front cover product I have priced my magazine at £2.60 for a monthly issue. Unlike most magazines being priced at around £3 for a monthly issue, I have priced mine cheaper to furthermore aim my product at 15-24 year olds. I believe my magazine will attract young students at college and university as this explains my price of my magazine and producing it as a monthly issue so that students won’t spend lots of money for this luxury/treat once a month.
To Stereotype my audience I have included a competition in my contents page which appeals to students to "show the public" what they can do by submitting their work to the Cult magazine website. Relating back to my research, I did a focus group which asked questions to 17/18 year olds about what they would like to see in a magazine. This also helped me to choose who to aim my products at as I am 17 years old myself and can relate to what they comment on which I may never thought of.
http://www.youtube.com/watch?v=KKyGGUQkn0U&feature=youtu.be

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