Script of video
•How does your media product
represent particular social groups?
I believe my product represents a
particular social group as throughout my
products I have used a young female as my main article whom of which has
been portrayed to be new to the music
industry as a singer of "indie" music. Addressing her to be indie (by
the music genre of the magazine and other artists mentioned), this will attract
a niche audience but as I have included bigger known artists such as Kasabian
on the front cover along with The Rolling Stones, The Stone Roses and the
Strokes, this will attract a larger group from demographic gender and age range
of 15-24 for males and females. From looking back at my research, and the
National Readership Survey's social grades, I believe my magazine will
represent social grade D and E. These being (D) Semi-skilled and unskilled
manual workers and (e) Casual labourers and
unemployed. My magazine would not be targeted at any higher social groups as I have not designed my magazine to appeal to them. A business man or woman would
not want to be seen carrying a music magazine aimed at the younger generation
of society. The demographics and social grading table, from my research, helped
me to choose a age range and gender which I would be able to cater for through my products by the layout, photographs and
content.
Who would be the audience for your media product?
As seen from my research and final front cover product I have
priced my magazine at £2.60 for a monthly issue. Unlike most magazines being
priced at around £3 for a monthly issue, I have priced mine cheaper to
furthermore aim my product at 15-24 year olds. I believe my magazine will
attract young students at college and university as this explains my price of
my magazine and producing it as a monthly issue so that students won’t spend
lots of money for this luxury/treat once a month.
To Stereotype my audience I have included a competition in my
contents page which appeals to students to "show the public" what
they can do by submitting their work to the Cult magazine website. Relating
back to my research, I did a focus group which asked questions to 17/18 year
olds about what they would like to see in a magazine. This also helped me to choose
who to aim my products at as I am 17 years old myself and can relate to what
they comment on which I may never thought of.
http://www.youtube.com/watch?v=KKyGGUQkn0U&feature=youtu.be
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